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About us

Bureau Leeters was founded in 2003 by Jos Leeters (1961). After graduation at Wageningen University in Plant Sciences and Marketing, he built experience in managing positions for two Dutch flower auctions and a Dutch farmers' cooperative in organic vegetables during the period 1988-2002.

Jos Leeters is a specialist in marketing and trade in ornamental products (cut flowers, pot plants) and fresh fruit and vegetables. Though his international experience and networks are broad, he specializes in private sector development in emerging economies and developing countries.


The main scope of Bureau Leeters is business development. On top of that Jos Leeters has a special eye for education and training, based on his long standing experience in higher education. He regularly participates in international projects with Wageningen University & Research, HAS green academy and Aeres University of Applied Sciences.

Customers and partners know Jos Leeters as a pragmatic consultant, combining his people orientation and intercultural antenna with a problem solving and solution orientated approach. Sustainability is important within his working methods, which means no quick wins but long term projects and partnerships.

More information is available in his Curriculum Vitae.

Bureau Leeters works according to ethical and responsible principles. Read more in the written policy on Corporate Social Responsibility.


Jos Leeters is the main consultant in Bureau Leeters. He collaborates regularly with the following consultants, companies and/or institutions:

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Fresh Studio

Fresh Studio is a consultancy firm with core activities in Vietnam and Myanmar. Fresh Studio assists clients with every aspect of their food provision; from farm to fork and from sourcing to marketing. Apart from advisory services, the scope of work ranges from agricultural inputs to fresh produce, processed goods and end consumer products.


Netherlands Enterprise Agency - RVO

RVO is the Dutch government agency that helps entrepreneurs, NGOs, knowledge institutes, policymakers and organisations to invest, develop and expand their businesses and projects. RVO is part of the Dutch Ministry of Economic Affairs and Climate Policy and it supports stakeholders both in the Netherlands and abroad.

Has Green Academy

HAS green academy

HAS is the go-to centre of expertise for agriculture, food and the living environment in the south of the Netherlands. It has strong roots in the agricultural sector and offers various study programs for the international food- and agribusiness.

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HollandDoor specializes in customized study tours, business matchmaking events and tailor-made training courses in the Dutch horticultural sector for groups and individuals from home and abroad.

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Jungle Talks

Jungle Talks is a Costa Rica consultancy firm with Dutch roots, creating bridges between private and public entities in the horticulture industry through market research, project development and organisation of knowledge events such as webinars and master courses.

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ProFound - Advisers in Development

ProFound provides professional support to organisations and programs dealing with sustainable development and trade promotion in developing countries: market analysis, sustainable value chain development and (export) marketing of biodiversity related products.



ProVerde is an internationally oriented consultancy firm providing market analysis and trade facilitation services to companies, organisations and government institutes. Areas of specialisation are cut flowers, plants, foliage, fruits & vegetables and biodiversity products.

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Wageningen University & Research

Wageningen University & Research is a collaboration between Wageningen University and the Wageningen Research foundation. Its mission is 'to explore the potential of nature to improve the quality of life'. Over 6,500 employees and 12,000 students from more than hundred countries work everywhere around the world in the domain of healthy food and living environment. Within Wageningen University & Research, the Wageningen Centre of Development Innovation offers capacity development and project implementation services.

Aeres University

Aeres University of Applied Sciences

Aeres belongs to the Aeres Group, a green knowledge centre in the Netherlands that focuses on education, research and commercial activities. Aeres University of Applied Sciences has three faculties: Almere, Dronten and Wageningen.