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International horticultural chains undergo major changes, in which developing countries more and more are able to contribute on a larger scale. Global developments force all participants in the chain (producers, traders, service providers and governmental organisations) to regularly review the choices of products, services and markets and to educate their people. Success and continuity require smart strategies and operations, starting with sound knowledge and analysis of international markets. In particular for developing countries an optimal alignment between private and public actors is needed. Key factors for success are market knowledge, sustainable chains, partnerships and skilled people.



Bureau Leeters is a compass for companies and institutions in the international horticultural industry by providing consultancy in the field of strategic and operational marketing, trade and chain processes.

Bureau Leeters is a compass in market research, export development, trade promotion and training & education for all participants in international value chains of fruit, vegetables and ornamental products.