Export coaching Vietnamese fresh fruit
Training and coaching SME's in the south of Vietnam to improve their export performance (2015-2017)
Vietrade is the Vietnamese government institution that promotes foreign investments in Vietnam and stimulates foreign trade. It runs a multi-year program to build the capacity of SME's and business support organizations in the south of Vietnam in exporting fresh and processed fruit to various high-end markets, such as Australia, Korea, the Gulf, the US and Europe. Bureau Leeters was involved as an international consultant to train and coach companies and support organizations in the fruit sector.
Jos Leeters cooperated in this project with Vietnam Insight, a HCMC-based company with a broad experience in trade promotion. Together they provided training sessions and coaching to company staff. Training consisted of high-end market access requirements, developing export strategies, as well as supporting the do's and don'ts in business while implementing market plans. Actual market entry, for instance through attending international trade fairs, was also part of the project.