Value chain improvements Jordan
Strengthening fruit and vegetables trade in international markets (since 2017)
Bureau Leeters is involved in various projects that aim to strengthen the Jordanian fruit and vegetables sector. In the first half of 2017 Bureau Leeters was project leader of the team that supported the Jordan Exporters and Producers Association for Fresh Fruit & Vegetables (JEPA) and the Jordanian Ministry of Agriculture in developing a national export marketing strategy. The development process got support from the Dutch Centre for the Promotion of Imports from developing countries (CBI) and the Netherlands Embassy in Amman.
Another project aims to strengthen the entire Jordanian fruit and vegetables supply chain. Core activities in this Jordan Hydroponic Agriculture and Employment Development Project (HEAD-Jo) are implementation of modern (Dutch) methods and technology in the cultivation and postharvest phase and support in export marketing. In this project, with a duration from 2017 till 2021, Bureau Leeters is responsible for export marketing development and also addresses horizontal and vertical cooperation within the supply chain. Bureau Leeters cooperates with the Jordanian company ECO Consult and Dutch partners, including HollandDoor and horticultural companies. The ultimate goal of this project is creating economic value and employment for Jordanians and refugees.