Your compass in horticulture and business

Recent projects

Value chain studies and market research Jordan

Value chain studies and market research for Jordanian fruit and vegetables (2016 and 2017) 

Marketing strategies CAREC countries

Developing strategies to facilitate horticulture value chains towards international trade (2017)

Jos Leeters was one of the key resource persons during the Horticulture Value Chain Workshop in Tashkent, Uzbekistan in May 2017. The workshop was organized by the Asian Development Bank (ADB), The ADB Institute (ADBI) and the CAREC Institute (CI) to foster a better understanding and informed policy actions to improve productivity along global horticulture value chains. The Central Asia Regional Economic Cooperation countries are strategically located at the crossroads of Asia and Europe, having the potential to increase trade across central Asia substantially. In the last three decades, trade in high value products, such as fruit and vegetables, has had the highest increase as compared to other food products. However, the highly perishable character, the food safety risks and the border crossing challenges, raise serious hurdles and inefficiencies. The workshop was meant to pave the road for increasing exports of primary and processed food products to Asian and European markets. Bureau Leeters contributed with workshop sessions and delivering a policy brief on the themes 'trade in fresh fruit and vegetables trade', 'sector development', 'marketing strategies' and 'cooperative models in fruit and vegetables value chains'.

Value chain improvements Jordan

Strengthening fruit and vegetables trade in international markets (since 2016)

HollandDoor services

Study tours, training & matchmaking for international participants (since 2011)